Project Sticker Shock is a public awareness campaign that takes a

stand against underage drinking by placing brightly colored stickers on multi-packs of beer, wine coolers, and other alcohol related products that appeal to underage drinkers.

The stickers have messages aimed at adults regarding compliance with underage drinking laws and MARPC organizes volunteers from several area agencies to help spread the word.

Each campaign attempts to label between six to ten thousand products and the campaigns are usually timed to coincide with community events that have historically had high rates of minor-in-possession citations.

See media reports about Project Sticker Shock:

• "Sticking to the law: Public health program battles underage drinking."
  Irwin Army Community Hospital Public Affairs article
  
  
• "Kansas Liquor Stores Employ New Effort to Deter Underage Drinking."
  KSNT Kansas First News video